CEO caught on camera beating puppy apologized for losing his temper

In Los Angeles, the CEO of an environmental risk and compliance management consulting firm, was videoed allegedly abusing his four-month-old puppy in the condominium where he lives. Jeffrey Previte, 46, was caught on surveillance cameras beating his puppy while the defenseless, scared pooch whimpered in pain.

According to the Daily Mail, in an apology letter to his colleagues and friends, Previte wrote:

“I want everyone to know that I truly regret my actions on August 22, 2020. Words can’t full describe how sorry I am for what happened.

I lost my temper and took unreasonable and unjustifiable action in attempting to discipline my dog Bici. As I have said, words are not enough here. Bici is no longer living with me and is with another loving family. I have also stepped away from my job and am enrolling in anger management training.”

The video showed Previte finding something on the ground near the puppy and then grabbing the pup by the side of his head, yanking him off the ground grabbing the dog by its skin, shaking him and then slapping the defenseless pooch multiple times.

When the door opened, Previte could be seen carrying Bici with his hand around the puppy’s throat and then by its collars. He then slaps the pup again before carrying it as he walked off-camera.

Previte’s brother, who is co-CEO of EBI Consulting defended his brother’s stating his actions were a “zealous discipline of the dog for peeing on the rug.” Previte’s brother, Nolan insists his brother is kindhearted and deeply cares for the dog he was caught on video beating.

Santa Monica police are currently investigating the incident.

Read previous coverage here.

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