Jeep went on a mission to find the ‘muddiest dog’

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In a very amusing and lighthearted competition, Jeep wanted to get the low down on mud, and decided what could be more interesting than to find out which dog collects the most mud in everyday life? So they hired forensic soil expert, Lorna Dawson from the James Hutton Institute, to find the United Kingdom’s muddiest dog.

Thirty different dogs and their owners were involved in the competition – all eventually vying for the title of the Muddiest Paw X Paw Award.

Here are some interesting statistics posted by Ancaster to give you a mouth opening hint as to the time many of us spend cleaning up after our beloved four legged companions:

  1. UK dogs owners spend nearly 70-hours a year cleaning up mud from their dogs – 876 hours or 36 days during an average dog’s lifespan.
  2. Survey of 2,000 dogs owners by Jeep reveals one-hour-and-20-minutes a week is spent cleaning up after muddy dogs.
  3. 23 hours a year are spent cleaning muddy dogs, while 24 hours spent by Brits cleaning their homes and 22 hours cleaning the car after muddy walks.
  4. Weekly basis reveals 61% of dog owners find themselves giving their dog a thorough clean at least once, while 35% clean their car after a muddy walk.

Some of the breeds in the testing sample included a Great Dane, Labrador retriever, Cockapoo, Chihuahua, Lhasa Apso and “wildcard” mixed breeds; all tested to find out which one collected the most mud. Each dog took three long walks with their owners using the same testing conditions, and when they returned the mud was cleaned off and weighed by scientists.

Chomping at the bit for the dirtiest dog? Well, it turned out to be Ollie Mo, a Yorkshire terrier who collected the greatest proportion of soil compared to his weight. A bearded collie came in second, and a Saint Bernard came in third.

The Jeep ‘Paw X Paw’ campaign sets out to celebrate those muddy expeditions and find out which dog loves and attracts mud and adventure just as much as the Jeep range. Jeep’s ‘Go Anywhere, Do Anything’ motto is one most dog owners will relate to, especially if their four-legged friends have a tendency to follow any trail, find every puddle and disappear off-road.

Dog breed and size, environment and weather conditions, such as recent rainfall and soil type, all influence the amount of trace evidence that could be recovered from the canine suspects.

Jeep

To celebrate the muddy dogs that took part in study, Jeep has created a muddy dog’s calendar which can be downloaded for free here.

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