On Wednesday, breaking news in the fashion world was released, and it is sure to make animal lovers rejoice. The Italian luxury brand, Gucci, has pledged to go fur-free. The Humane Society of the United States (HSUS) wrote:
In what is perhaps the most meaningful fur-free announcement worldwide to date, luxury fashion brand Gucci has proclaimed that its future is fur-free.
HSUS President and CEO Wayne Pacelle stated:
In 2009, Gucci hosted me for a meeting with their senior leadership in Florence to discuss the use of fur in their products. At the time, I was greatly impressed by the company’s record of concern for social and ecological issues and its commitment to corporate social responsibility. To its credit, Gucci kept up the dialogue with us for eight years, and today, patience paid off. With this announcement, Gucci has signaled to the entire luxury fashion industry that it’s time to move away from using fur.
Gucci’s president and CEO Marco Bizzarri commented on the ground-breaking decision:
Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
Gucci now joins other designers who have already committed to creating fur-free products (Hugo Boss, Armani, Yoox Net-a-Porter) in response to the public’s increasing demand for cruelty free fashion.
Thank you Gucci!
(Read more at this press release from the HSUS)
Image via Pixabay
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