Get ready for the Super Bowl commercials again; tried and true 60 second – $7 million investments created to amuse, awaken our feelings and of course to drum up more business among an estimated 100 million viewers. And now a journey with a dog and his human showing all the love and loyalty between the two appears? Who can miss an offer for a few moments of unconditional love as our hearts flutter; knowing how our furry friends stick with us through life’s challenges – both good and bad.
The Farmer’s Dog commercial follows the life of Ava and her loyal four-legged companion “Bear.”
I’ll always take care of you”
Ava tells Bear in the clip
Ava feeds Bear the fresh food throughout his life, and as Ava and Bear get older, the bond between the two is oh so familiar to all of us who have been lucky enough in life to have a canine companion this awesome.
This spot is our love letter to dogs. It embodies our mission as a company. Everything we do is about helping people give their dogs a full, healthy life.
Jonathan Regev CEO
For those of us who just couldn’t wait this afternoon to see the commercial, here it is:
The ad was not made for the Super Bowl, but once Regev saw it, he was convinced it would be a good one for the Super Bowl.
If you’re wondering how the ad was made, three different actresses and five different dogs were used to depict “Ava,? a young woman and “Bear,”; the two grow up together and share milestones like childhood, going away to college, getting married, and having a child. The best part – the bond between the two never broke.
One of the co-founders of the company had started making the food for his own dog who had struggled with stomach issues. The ingredients of the food is made with all natural and unprocessed ingredients.
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Somebody say treats?
