Internet Marketing Company | What Does an Internet Marketing Company Do?
Internet marketing is not just something that businesses should consider. Internet marketing is something all businesses need to have. Marketing is all about connecting with your audience. In order to connect with them, you have to meet your audience where they already are: the internet. People spend twice as much time online than they did 12 years ago, and this usage shows no signs of slowing down. If you want your business to succeed, you MUST use internet marketing. And if you want your internet marketing to succeed, you MUST hire an internet marketing company. What exactly does an internet marketing company do? Keep reading to find out!
3 Things an Internet Marketing Company Does to Help Your Business
The main thing that internet marketing companies do is help businesses succeed in the digital world. They do this by not only acting as internet marketing company, but as a SEO company, social media experts, and website design company as well.
1) They’re a SEO Company
Search optimization (SEO) is an essential part of internet marketing. 93% of all online experiences begin with a search engine. 75% of users never even scroll to page 2 of Google. SEO ensures your website can be found by search engines for relevant words and phrases. Without SEO, your customers cannot find you. Due to its importance, digital marketing companies should be able to tackle everything a SEO company does. What does this entail? Here are the 6 most important SEO techniques.
Web Analytics and Insight
First thing any SEO company does is run analytics. Statistical analysis provides insight into website traffic, popular content, and website behavior. Understanding the strengths and weaknesses of a website helps frame the SEO strategy.
Primary and secondary keywords are selected to focus page content and drive engagement. Instead of guessing keywords, its important to research what terms will convert new visitors, what terms people are searching for, and what your industry’s online landscape looks like. Keywords are chosen based on relevance, search volume, and competition.
Having great content on your site shows search engines and users that you have authority in your industry. Content must be updated to include SEO-friendly features. This includes on-page elements such as keywords, alt tags, anchor text, and formatting as well as off-page elements (i.e. meta data).
Site Design and Usability
The structure of the site is assessed by search engines to ensure optimal user experience. The page hierarchy, site navigation, organization, and clarity all affect usability. The easier it is for users to get around a site, the easier it is for search engines.
Finding relevant and quality links and then placing them throughout the site is a crucial part of SEO. Incoming links help promote sites, drive traffic, and increase page rank. It’s also important to have other sites do the same. Having outside sources linked to your content is proof to search engines that people find your information useful. As a result, search rankings will improve.
Ongoing Assessment and Adjustment
SEO work is never done. The internet, users, and search engines are always changing. Constant monitoring must be done to see how much better (or worse) the website is performing. Adjustments need to be made as necessary.
SEO takes time and strategy. Like interlocking gears, it requires regular maintenance and constant attention. Luckily, the right internet marketing company will be able to do all the hard work for you and get you to the first page of Google in no time.
2) They’re Social Media Marketing Experts
While SEO is how people find things online, social media is the way people communicate online. Just like SEO, however, social media marketing is an imperative part of digital marketing. 85% of adults aged 18-49 use social media. Even more shocking is that 81% of consumers say that their purchasing habits are influenced by social media. Due to its importance, internet marketers must become social media marketing experts as well. Here are the 5 steps digital marketing companies take as social media marketing experts to ensure success.
The first task for social media experts is to determine the ultimate goals. What do you want to get out of social media? Do you want to increase your brand awareness? Generate more leads? These goals need to be specific, measurable, and realistic.
Design a Strategy
Designing a strategy can’t be rushed. Time is taken to identify the target audience, plan a budget, and to decide what days specific content will be posted on. For example, blogs on Fridays or a promotion on Tuesdays.
Create Consistent Profiles
Profiles on all social media accounts are created with the same profile pictures, bios, content, etc. Being consistent across all channels creates brand identity and awareness.
Post Quality Content
The key to social media success is posting quality content. The content created must be interesting, useful, entertaining, and relevant to your business. Great posts lead to great followers that can become future customers.
Analyze and Optimize
After the above steps are complete, it’s time to analyze and optimize. It’s important to see the type of posts, times, days, hashtags, platforms, etc. gets the most (or least) engagement. The strategy must be adjusted accordingly.
An internet marketing company puts in a lot of time and effort to achieve an effective social media presence. Internet marketing companies must act as social media experts in order to identify and maintain long-term strategies for success.
3) They’re a Website Design Company
Internet marketing only works if you have an effective company website. SEO and social media all lead back to your website. A well-built website increases customer traffic and conversions. Meanwhile poorly designed websites cause trouble. 57% of customers say that they won’t recommend a business if it has a bad website. As a result, digital marketers must possess all of the skills and knowledge of a website design company. Here are the 4 key phases internet marketers tackle when designing websites.
The planning stage maps out the entire design process. Goals are determined and a site map is created. At this point, it’s important to note any software and resources (stock photography, fonts, etc.) that may be required. The look, feel, layout, and content is all visually mapped out by the end of the planning phase.
Development involves programing and loading content. This is when the fancy elements (e.g. website responsiveness and interactivity) come into play. Your entire website is also tested to ensure that nothing is wrong visually or functionally.
Once the planning and development phases are complete, the website is launched. The first step of the launch is moving the site to its permanent web server. The website then goes through final diagnostics. If everything runs as it needs to be, your website is officially launched to the public.
Internet marketers acting as a website design company is an effective way not only to launch a great website, but also to make sure that it lines up with your SEO and social media marketing goals.
Internet marketing companies can help your business in so many different ways. If you’re ready to hire an internet marketing company, make sure you hire the best. If you want the best, then you want Digital Resource. Our team of internet marketing experts know exactly how to use each of these 3 tactics to help your business succeed and achieve its overarching goals. Get a SEO company, social media experts, website design company by contacting our digital marketing agency today!