An Australian pizza restaurant has garnered enormous online backlash for displaying a hanging dead cow to promote discussions about eating animals. At Etica Pizza in Adelaide, the stuffed “Schvitzy” hangs by her hooves from the establishment’s ceiling. One can only imagine the range of emotions customers have when they see the cow. The owners of the restaurant say the display is “purposely confronting,” and it all “aims to draw a connection to the true consequence of consuming dairy products.”
According to the Telegraph, the owners, Federico and Melissa Pisanelli also say they want to challenge diners’ “programmed perceptions” of a dairy cow and “educate consumers on the origins of our food.” Although Etica serves both meat and dairy products, they claim the products come with the “highest welfare standards.”
Of course for every action there is a reaction, and many visitors to the restaurant are outraged and demand Schvitzy be removed because the whole idea of seeing an eight-year-old taxidermied Friesian and Hereford cross suspended from the ceiling by her hind legs calling the display “unspeakable, atrocious is shocking to see.”
A petition signed by more nearly 6,000 people says the pizza place “displays a real dead mother cow’s body hanging over tables by her feet where their customers eat”.
“It is a grand display of the cognitive dissonance in our society and creates a space for people to get more comfortable with the death and torture of other species. This is obscene and we wish for them to take her down ASAP.”
On Sunday, Etica responded and posted a photo of Schvitzy on Facebook when she was alive with the following explanation:
“We appreciate all the attention our new project is receiving.
Our aim is to create thoughtful conversation.
What does ‘ethical’ mean? It is a subjective term based on an individual’s morals. Etica was created to promote animal welfare. This means that we work hard to select produce sourced from farms with the highest welfare standards. We never compromise on this.
Importantly, there is a distinction between animal welfare and animal rights. Those who believe in animal rights do not believe in exploiting any animal for any purpose whatsoever.
Etica has an agenda of authenticity and transparency. We understand that there is no kind way to kill an animal. As an animal welfarist institution, we ensure that the animals (and their products) we purchase are raised with care…
We do not aim to influence on whether one should consume dairy, but rather, we urge our consumers to understand the origin of their food in order to make a conscious decision on whether to eat it.
The pose of Schvitzy, as she was affectionately known, is purposely confronting. She has not been hung for decoration. The installation has a mission: it aims to draw a connection to the true consequence of consuming dairy.
Schvitzy was eight years old. She was the by-product of a dairy farm in South Australia and belonged to a family at Mount Barker. We slaughtered her at her home. Her meat was entirely consumed and her skin was taken to hang in our venue…”
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What are your feelings about this? “If slaughterhouses had glass walls, everyone would be a vegetarian,” Paul McCartney once said.
(Photos via Facebook)
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